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顧客の意見
顧客の声とは、顧客満足度(CS)を高めるために集められた顧客からの意見を指す。その収集はアンケートやコールセンター를 주로 이용하나, 최근에는 소셜 리스닝을 통한 데이터 수집이 늘어나는 추세이다.
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